Friday, March 23, 2018
Photo Friday returns!
Alitalia has returned from their seasonal break. Their new paint is a subtle change from before, and with the exception of the deletion of the green fuselage stripe, the differences aren't easy to spot in my photos. The fuselage is now an ever-so-slightly grayish white (they call it ivory) in place of the refrigerator white of before. If you look closely, you can see six graduated white stripes or bands around the aft end of the fuselage that lead into the now metallic green on the tail. I think the red on the tail is also now metallic paint. For that matter, the fuselage paint itself might actually be a metallic white.
Personal curiosity about the fuselage color lead me to this blog op-ed, which includes the Alitalia press release:
https://www.underconsideration.com/brandnew/archives/new_logo_and_livery_for_alitalia_by_landor.php
And here's another news article:
https://thedesignair.net/2015/06/04/alitalia-deliver-not-only-a-new-brand-but-a-new-brand-promise/
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